Central Otago, New Zealand
A World Of Difference
THERE ARE FEW PLACES IN THE WORLD WHICH WILL LEAVE YOU WITH A LASTING SENSE OF DIFFERENCE. CENTRAL OTAGO IS UNDOUBTEDLY ONE OF THEM FROM ITS LANDSCAPES, ITS SEASONS, ITS PEOPLE, ITS PRODUCTS AND EXPERIENCES. MOMENT BY MOMENT IT WILL QUIETLY REVEAL ITS DIFFERENCES TO YOU IN SUBTLE AND UNEXPECTED WAYS.
Our journey is about what we value about Central Otago…
Our landscape
Rich History
Community
A Sense of belonging
WE KNOW THERE IS SOMETHING SPECIAL ABOUT CENTRAL OTAGO IN A LANDSCAPE SENSE AND IN A COMMUNITY SENSE.
WE WANT TO PROTECT AND PRESERVE THESE THINGS WE VALUE AND THE QUALITY OF LIVES WE ARE PRIVILEGED TO LIVE.
ANYONE WANTING TO IDENTIFY WITH OUR REGION NEEDS TO UNDERSTAND OUR INTERPRETATION OF LIFESTYLE, BUSINESS AND COMMUNITY.
Knowing what has gone before and what has
shaped our place and influenced us as a people,
helps us to appreciate Central Otago’s specialness.
THE AWE INSPIRING SILENCE
THE SUBLIME LIGHT AND CRISP DRY AIR
THE POWERFUL CLUTHA MATA-AU RIVER DEEPLY CARVED INTO THESE RUGGED LANDSCAPES
THE DISTINCTIVE SCHIST CLAD BLOCK-MOUNTAINS THAT HAVE BEEN MORPHED AND SQUEEZED OVER MILLIONS OF YEARS
AND THE ABUNDANCE OF BARELY KNEE-HIGH NATIVE FLORA THAT HAS LEARNT TO COPE WITH NATURE’S EXTREMES
AND THEN SEEING THE NATIVE FALCON, THE KAREAREA SOAR IN THE VAST BLUE SKY
From our early pioneers
to the way we live now
and how we make a living
and the kind of people we are
This place has shaped the people of Central Otago
IT’S A PLACE OF BIG HEARTS AND STOIC DETERMINATION, WHERE PEOPLE TAKE ON SIGNIFICANT CHALLENGES
THIS IS THE TRADITION WE WANT TO KEEP ALIVE IN CENTRAL OTAGO TODAY
HAVING A UNIQUE MARK AND SINGLE EXPRESSION REMINDS US OF WHAT WE VALUE ABOUT CENTRAL OTAGO. IT HELPS TO DEFINE OUR NEW ZEALANDNESS IN A SPECIAL WAY UNIQUE TO CENTRAL OTAGO.
WE HAVE INHERITED A MAGNIFICENT NATURAL AND HISTORIC WEALTH. WE MUST CELEBRATE AND PROTECT IT.
Central Otago, New Zealand
A WORLD OF DIFFERENCE