Central Otago trails to feature in Tourism NZ promo video
29 April 2015
A film crew commissioned by Tourism New Zealand is in Central Otago for five days this week filming both the Roxburgh Gorge and Clutha Gold Trails.
Once completed, the two videos will add to the series of promotional videos on New Zealand’s Great Rides that Tourism New Zealand primarily uses in its campaign marketing offshore. These two new videos will be particularly utilised in marketing campaigns promoting shoulder season travel to New Zealand and filming has been timed to ensure the best of Central Otago’s autumn colours are captured.
Tourism Central Otago, together with the Roxburgh Gorge and Clutha Gold Trails trusts, is assisting the film crew with ground logistics and coordination of shoot locations. The videos are filmed as if telling the story of two couples completing the trails, and not only showcase the stunning scenery but also include supporting activities such as places to stay, places to eat and things to do.
“With Central Otago’s autumn colours at full strength and the warm welcome of locals the production crew is excited about the powerful images they have already captured,” said Pam Broadhead, Tourism Central Otago Marketing and Product Development Manager.
“Filming began on the Roxburgh Gorge Trail yesterday morning (Tuesday 28 April), and will continue over the next three days – moving on to the lower Roxburgh Gorge and Clutha Gold Trails. To capture the scale and wider elements the experienced crew are using a drone so we anticipate some fabulous aerial footage of the lake, river and autumn colours.”
“It will be fantastic to have a quality video production for all of our ‘great rides’ as these two videos will add to the video produced early in 2014 on the Otago Central Rail Trail,” said Mrs Broadhead. (Link to clip:http://www.newzealand.com/int/feature/otago-central-rail-cycle-trail/)
Tourism New Zealand has identified cycling tourism as a ”priority special interest” and is focusing marketing activity on attracting more international tourists to visit New Zealand to participate in cycling-based holidays.
What do we know about this sector of travellers?
(Source Tourism New Zealand http://www.tourismnewzealand.com/sector-marketing/special-interest/cycling-and-mountain-biking/)
- Between 2008-2012, 318,000 international tourists participated in cycling sports.
- 54.2% participated in on-road cycling, 45.8% in mountain biking and 4.2% in both.
- Annually around 4% of international holiday visitors do some sort of cycling sports while visiting New Zealand.
- On average cycling tourists spend more on their visit – $3800 compared with $2500.
- There is a significant high value segment in the cycling market with 22 per cent of international cycling tourists saying they spend over $5500 on their visit to New Zealand.
- International cycling visitors tend to be most interested in adventure tourism activities during their stay in New Zealand.
Markets that provide the most cycling tourists include Australia, UK, USA and Germany.