Positive Choices
Central Otago value: Making a
difference
Making people
feel better about themselves is what Sally loves most about her business. She
wants to make a difference on many levels: to people’s health, their everyday
lifestyle and their environment.
“I think my role in the business is to
help people improve their life. Whether it’s exercise, nutrition or helping people
feel better about themselves. I love seeing people after they’ve been coming here
a while—there is a significant improvement in all areas of their lives and they
are in the best shape—whether they feel more confident or dodged type 2
diabetes…or have gone off to run a marathon.”
Doing the Right Thing
Central Otago Value: Making a
sustainable difference
Eating
locally and seasonally is pivotal to Feinermans’ philosophy. Sally selects products
and produce with care, mindful of their environmental impact. Leading by
example, she encourages clients to live well and be environmentally aware—choosing
foods that are more sustainable and managing waste effectively.
“I am trying to set up boomerang bags
so that if people who come to my store have forgotten their bag, they can grab
one of my bags. I’ve still got a way to go but its having in the back of your
mind that you want to minimize as much waste as possible. Even looking at what
products I sell in my shop, to see if I can get into bulk supplies rather than
a lot of prepackaging.”
Creating Something Special
Central Otago Value: Adding value
A
distinctively different offering, Feinerman’s presents unique experiences and quality
interactions that contribute to the richness of Central Otago. Whether it's wholefoods
or an eight-week exercise and nutrition programme, it’s all about positive choices
for living.
“I want to keep trying to lead from the
front. So, if I have an idea that I think will be great for me or for the
people that come to my business, then I want to be able to implement that if I
can. I like to think I’m adding value to the place that I live by creating
something special and improving the street front – so adding value to Roxburgh
and for my clients.”